Search Engine Optimization
Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Seospidy can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables Seospidy to successfully meet the needs of companies with complex websites in competitive industries.
Analyze a web site
We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.
On-Page & Off-Page Optimization
The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.
Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Seospidy caters to clients who require an intensive, full-service approach to search engine marketing.
As experts in the search engine optimization and marketing industries, the management and employees of seospidy web solution have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results.
SEO is a very competitive industry, and the work quality of a professional SEO Company is essential.
Mobile-first
Indexing
Google has announced that it will prioritize mobile versions of websites for indexing and ranking. This means that it’s more important than ever to make sure your website is mobile-friendly and fast-loading.
Featured Snippets Optimization
Featured snippets, also known as “position zero,” are the answers that appear at the top of Google’s search results. Optimizing for these can increase your visibility and drive more traffic to your website.
Voice search
optimization
With the increasing popularity of voice assistants like Google Home and Amazon Echo, optimizing for voice search is becoming more important. This includes using long-tail keywords and natural language phrases, and making sure your website is mobile-friendly.
Optimization for Zero-click Searches
Many search queries now result in “zero-click” searches, where the answer is provided directly in the search results without the need to click through to a website. Optimizing for this includes creating content that answers common questions and using structured data to help search engines understand your content.
Optimization for E-A-T
Google is increasingly emphasizing Expertise, Authoritativeness, and Trustworthiness (E-A-T) in its search algorithms. This means that it’s important to create high-quality, informative content and to establish your brand as a credible authority in your industry.
Optimization for Google’s BERT Algorithm
BERT is a machine learning algorithm that helps Google understand the intent behind a search query. Optimizing for this includes using natural language and providing useful, relevant content.
Optimization for Local Search
Local SEO is becoming increasingly important as more consumers use search engines to find local businesses. This includes claiming your Google My Business listing, creating local citations, and creating content that is relevant to your target audience in Delhi.
As of 2022-2023, here are some statistics on SEO trends and usage:
- Around 93% of all online experiences begin with a search engine.
- The majority of search engine users only look at the first page of results.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- The average cost per click for an ad in Google Ads is around $2.32, while the average cost per action for SEO is $20.
- By 2023, it’s projected that global mobile SEO will drive more than 72% of all organic traffic.
- The average click-through rate (CTR) for the first organic search result is 31.24%.
- Voice search is becoming increasingly popular, with around 55% of households in the United States expected to have a smart speaker by 2022.
- A study by Ahrefs found that the average website gets organic traffic from around 40% of the total keywords they rank for.
- Google’s algorithm uses over 200 ranking factors, or signals, in their algorithm.
- Google’s algorithm is updated around 3-4 times per day on average.
As of 2022-2023, here are some statistics on SEO trends and usage:
- Around 93% of all online experiences begin with a search engine.
- The majority of search engine users only look at the first page of results.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- The average cost per click for an ad in Google Ads is around $2.32, while the average cost per action for SEO is $20.
- By 2023, it’s projected that global mobile SEO will drive more than 72% of all organic traffic.
- The average click-through rate (CTR) for the first organic search result is 31.24%.
- Voice search is becoming increasingly popular, with around 55% of households in the United States expected to have a smart speaker by 2022.
- A study by Ahrefs found that the average website gets organic traffic from around 40% of the total keywords they rank for.
- Google’s algorithm uses over 200 ranking factors, or signals, in their algorithm.
- Google’s algorithm is updated around 3-4 times per day on average.